Located at Alangulam in Virudhunagar District, Commercial production was commenced in 1970-71 with a capital outlay of Rs. 6.66 crores. With the rated capacity of 4 lakh tonnes per annum, this unit provides direct employment to 787 people and indirect employment to 2000 people. The Unit manufactures and markets ARASU brand 43 Grade OPC/PPC Cements in Tamilnadu and Kerala. Major consumption is by Government Departments for their construction activities such as Bridges, Dams, High raised Multistorey Buildings etc. It has a wide network of stockists both in Tamilnadu and Kerala. Modernisation of plant is on. Portland Pozzalana Cement (PPC), Ordinary Portland Cement (OPC) [43 Grade] are manufactured at this unit.